Percentage of customers who choose monthly auto-renew over one-time yearly members

Any idea what percentage of customers will choose monthly auto-renew
over one-time yearly memberships?

I've been using one-time yearly memberships since 2003 with aMember, but now considering adding the monthly auto-renew option.

Thanks,
Dave

My experience, 10-20% choose yearly over monthly.

David

David,

To be clear, you mean 80% of the customers choose a monthly subscription with recurring billing? Interesting.

About what percentage of monthly subscribers go longer than 1 month?

Thanks,
Dave

David,

You still out there?

Anyone else have any ideas on stats for percentage of monthly subscribers go longer than 1 month?

Thanks,
Dave

Yes.

Whether or not this proves to be a better billing method- really depends on your site, niche, $ amount.

David

David,

Great! I'll give it a shot. It's been about 8 years with only yearly memberships. If the monthly decreases overall income, I'll turn it off.

Thanks,
Dave

If you want some hard data on your site you should check out http://www.membershipsiteanalytics.com/

David

David,

The test didn't go great. It reminds of when I tried a 1-Day Free Trial a year ago. I'm more a high-end site, so I believe my pricing needs to reflect that.

I won't give up on the monthly option though. I will be doing content upgrades this year; specifically, adding video and additional audio. At that point, I will up the yearly prices and try the monthly option again.

I'm always open to new methods of increasing income, but many times I come back to the old saying... "if it ain't broke, don't fix it".

Thanks for all your input,
Dave

Are you doing an upsell/cross-sell after the initial purchase? this can really change the bottom line.

David

David,

I'm good now and done with the thread. Thanks for your time.

Dave