Add products to pending email

Is there any way to add what product the user is going to purchase in the pending email that gets sent to admins?

Also, I've added a custom field called "Company" how can I include that in the template for pending transactions

What variables have you tested so far?
{$user.data.field_name}
For an SQL field
{$user.field_name}

David

I tried

{$user.company_name}

company_name is the field name

Will try {$user.data.company_name}

Thanks